mdanderson.org
Agency: Sapient
Role: Art Director/UX
Agency: Sapient
Role: Art Director/UX
Cancer affects all of us.
Every one of us has a cancer story. A connection. A close friend. Or a cherished memory. There is a cultural idea that we are all connected by six degrees of separation but when it comes to cancer, those degrees often drop to one. And sometimes there is no separation at all.
As a digital innovator, SapientNitro has been at the start of a lot of things: trends, digital experiences, and marketing history. But today we’d like to join in the fight to end something. Cancer. Once and for all.
Our Understanding To rebuild MDAnderson.org to meet its current institutional goals and business objectives and to better support the institution’s public image as the preeminent cancer center in the US.
Develop a strategic and tactical plan to redevelop the overarching design, navigation, and architecture of MD Anderson’s website(s) for all audiences, including key audiences of patients and caregivers, referring physicians, scientists, the public, students, and donors.
What MDAnderon.org can do to change consumer behavior and connect emotionally. Fuel the Fight.
Defining Success By helping more patients, increasing donations, improving physician relationships and maintaining leadership position.
Better reflect MD Anderson’s brand
Make it easier to navigate relevant content
Design a system that adapts to user’s device and viewport
Create a site that’s easy to manage and integrate with campaigns
Make a personalized experience
Improve search ranking
Integrate analytics for continued improvement
What We Plan To Do build MD Anderson a web experience worthy of your status as the leader in ending Cancer.
